Translation News
- La signification des noms de marque - La création d’une identité de marque forte fait partie intégrante de toute entreprise de biens de consommation et une grande part de l’identité de la marque réside dans son nom. Si de nombreuses marques tirent simplement leur nom de leur fondateurs, d’autres ont des origines plus intéressantes. Certains noms de marque s’inspirent de la mythologie […]
- O significado dos nomes das marcas - A criação de uma marca forte é um aspecto integral de qualquer negócio orientado ao consumo, e uma parte importante de qualquer identidade de marca está no seu nome. Enquanto muitas marcas tem os seus nomes simplesmente baseados em seus fundadores, outras tem origens mais interessantes. Algumas marcas buscam inspiração na mitologia grega, enquanto outras […]
Should You Translate Your Closed Captions? - Online video is increasingly being deployed by Internet marketers as a way to attract consumers’ attention and boost consumer engagement. 100 million Internet users watch videos online each day, and a third of all online activity is spent watching video. 90 percent of online shoppers at major retailers’ websites report that video content is very […]
British Publisher to Translate Patrick Modiano’s Children’s Book - British publisher Andersen Press has just snagged a deal to publish one of Patrick Modiano’s children’s books. The work, “Catherine Certitude,” is a mystery set in Paris. The publisher is rushing to get books into stores before Christmas and has compared the work to “The Little Prince.” The deal comes amid a frantic flurry […]
Translation of Vatican Document on Homosexuality Spurs Controversy - A translation of a Vatican document on outreach to gays has recently sparked controversy. The document in question was a summation of a two-week meeting called by Pope Francis, known as the Synod, in which 190 high-ranking Catholic clergy members met to discuss the fact that many practicing Catholics disregard core church teachings, particularly those […]
The Meaning of Brand Names - Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. Some brand names take inspiration from ancient mythology, some are completely made-up, and some arrive in […]
Translation App Helps to Prevent Tattoo Disasters - Pop “Chinese tattoos” into Google, and you’ll find results riddled with disastrous tattoos. That beautiful symbol that was supposed to mean “peace and happiness?” Well, turns out, it actually just means “wet dog.” Just last year, a tattoo artist from Sao Paulo, Brazil, was arrested for allegedly tattooing an unsuspecting client with a tattoo in […]
Blogger Provides Amusing Literal Translation of Chinese Names for European Countries - Linguistics expert and blogger Haonowshaokao has recently come up with a map of Europe that boasts amusing literal Chinese translations of names for European countries. “This is not a serious translation by any means,” the blogger explains. “I’ve translated the names in a pedantic, literal way, character-by-character, which wouldn’t make sense to most Chinese people,” […]
Barnes & Noble May Leave the Bronx - It’s a sad day for book lovers in the Bronx. The Bronx Barnes & Noble, the first and only retail bookstore currently in the borough, has first decided to close its doors, leaving literary aficionados without a bookstore nearby. Now, less than a day after the news broke and become viral, the landlord is “willing […]
Amazon’s Monopoly Hurts Writers and Readers Alike - The power of Amazon is getting out of hand. Last May, a dispute between Amazon and prominent publishing house Hachette triggered an all-out commercial war. Amazon wanted a larger cut of Hachette’s sales, and when Hachette said “no way,” things got ugly, to say the least. While Amazon didn’t actually ban Hachette from selling books […]
Working to Ensure that Police Officers Are Never Lost in Translation - When it comes to protecting citizens and maintaining public safety, effective communication between police officers and citizens is absolutely crucial. Yet in linguistically diverse cities, language barriers can prove to be a hindrance to such communication, jeopardizing overall community safety. A Multilingual City with a Monolingual Police Force Take Sioux Falls, South Dakota, for example. […]- Obamacare Site Suffers from Awkward Translations - When the Obamacare website debuted earlier this year, critics were eager to point out the site’s many flaws. One of the biggest glitches of all? The site’s poor Spanish translations. “When you get into the details of the plans, it’s not all written in Spanish. It’s written in Spanglish, so we end up having to […]
Alaska Must Translate Election into Two Indigenous Languages - Earlier this month, a U.S. district court judge ruled that the Alaska Division of Elections was in violation of the Voting Rights Act by failing to provide election materials in two endangered indigenous languages, Gwich’in and Yupik. In order to comply with the act, the state must translate the material. The ruling means that hundreds […]
Social Media Aids Skype’s Real-Time Translator - It can be hard to understand the slang used when people communicate via social networks, just imagine how difficult it is to translate certain words. The research team of the company “Microsoft” has been focusing its efforts to study how social media slang should be translated. The team managed to make a lot of […]
The Foreign Language Learning Challenge in UK - When we take a typical classroom for learning a foreign language in any primary school, we can see a lot of kids singing, playing and actively learning new words through games. This is a much better approach, and it is commonly used in contrast to standalone lessons where kids are taught lists of words and […]
New Translation of 13th Century Persian Poet - Wise words left to us by one of the most famous poets of the 13th century, Jal?l ad-D?n Muhammad Balkh?, or in English simply known as Rumi, have, over the years, become quite the trend on social media sites like Facebook. Rumi’s work was renowned in the field of theology, since he was regarded as a […]
Connecticut Helps Spanish Speakers with Tax Forms - If there is something that minorities will appreciate is when a state attempts to make them feel more welcome. This is usually achieved when that state is trying to eliminate the need to force people to learn the foreign language in order to function normally within its borders. The state of Connecticut has recently […]
Genesis of New Words, Popular Culture as the Main Source - Anyone who spent time dwelling in linguistic areas witnessed how difficult it is to convey one message from source to target text. Sometimes, a corresponding word in the source language simply does not exist, therefore a translator must find a way to deal with this obstacle. Of course, this is not too much of […]
Translation of Untranslatable Words, Understand the Science - There is a whole science dealing with words and their meaning, and it is quite fascinating when you think about it, as even the simplest language that exists in the world is complex enough to support all the frequent actions, feelings, and can be used as a great source for explaining thoughts and ideas. When […]
Hindi-to-Punjabi Translation Software Gains Recognition - Translation software from India is quickly garnering international recognition. The software, developed by a faculty member at Punjabi University, was recently showcased at the both the University of Edinburgh and the Indian Government’s Technology Development for Indian Languages (TDIL) and now is available to the public. ‘The software has been made available online on the […]- 7 More Words Without English Translation - Words and their relationship with meaning is a fascinating subject so much that there is a whole science behind it. Linguists are spending their whole lives analysing everything about the simplest word you are using daily, trying to categorize it, find its origin, how it has changed over the years, while translators are trying to […]
A Secret Code in Google Translate? - It is true that if something can’t be proven, that doesn’t make it necessarily false but this kind of approach leaves too much space for paranoia. Personally, I tend to steer away from conspiracy theories in the online environment and outside of it, but when it involves one of the most powerful corporations in […]
The Secret Language of Plants: Myth or Reality? - One of the greatest achievements of humans, as a species, is the development of the intricate language system, designed primarily to convey messages, thoughts and ideas from one person to another. This has allowed us to pool our forces and brains together in order to achieve so much that is beyond the capabilities of a […]
British and American English – Between the Lines - The following article is based on the experience of a particular British woman who started to live in the US. Even though both nations speak English, they do not share the same mentality necessary for the proper communication at work. Of course, there are vocabulary items which are different (elevator-lift, boot-trunk, pavement- sidewalk etc.), but […]
Imperial College London Constructs Research & Translation Hub - Imperial College London recently began construction on its much-anticipated Research & Translation Hub. The Research & Translation Hub will cost an estimated £200 million and is at the forefront of the college’s efforts to expand into West London. With a 2016 anticipated completion date, the hub will sprawl across an impressive 48,000 square meters. The […]
English Translation of Haruki Murakami’s Novel Hits Shelves in the US - An English translation of a book by acclaimed Japanese writer Haruki Murakami hit shelves in the U.S. last week. The new novel, “Colorless Tsukuru Tazaki and His Years of Pilgrimage,” was originally published in Japan as “Shikisai wo Motanai Tazaki Tsukuru to Kare no Junrei no Toshi” last April and sold a staggering 1 […]
Transifex Unveils Their New Translation Software - One of the greatest challenges a programmer faces is how to come up with an efficient engine for the purpose of translation. Indeed, there are numerous programs that offer this kind of service, but all of them share a flaw – inaccurate translation, simply because they are trying to cover a vast number of different […]
The Ooloo Voice Search and Simple Words Translation - There’s no point in buying a new smartphone if you’re not going to use its apps. If you haven’t noticed – which means you’ve probably been at another planet for the last few years – apps are what makes any phone, tablet and even laptop, interesting right now. Lately, the apps became completely automatized; […]
Twitter Puts a Stop on Bing Translation - Not too long ago, the users of the Android and iOS Twitter app had an option to use Microsoft’s Bing translation engine for the purpose of translating tweets. This wasn’t noticeable in the stream of tweets, the possibility of translation appeared only after clicking on a particular tweet and that tweet was individually displayed […]
Why are New York Libraries Overrun? - The Importance of Second Language Learning: Why are New York Libraries Overrun? Many people wonder whether they should try and learn a new, second language. It is not an easy, and certainly not a cheap process, as it requires enormous amounts of dedication, especially if you are not exposed to that particular language often. Making […]
Modern Latin Speakers – Keeping a Dead Language Alive - Proud ancient cultures that once spanned across vast regions, empires that took point in humanities march towards enlightenment – they have all long since perished or morphed into something lesser, but their influence still remains. Their language permeates through modern languages, particularly when dealing with scientific terms and abstract concepts, and their ideas and […]
The Internet Dialect – Is This a Thing? - As far as globalization goes, and the process of bringing people of different upbringings, nationalities and backgrounds closer together, the main tool that pushes this process forward is the Internet. The vast possibilities of networking and communication offered by the Web environment really help drive the entire process forward. These days, you can simply […]
Translation of Chekhov’s ‘The Three Sisters’ Attracts Attention - A new English language translation of Chekhov’s classic “The Three Sisters” recently debuted in Portland, Oregon, to much acclaim. Written in 1900 and first performed in 1901 at the Moscow Art Theatre, the play has been translated into numerous languages across the world and is largely considered to be a theater classic. “The Three Sisters” […]
Chinese Translator Wins Aurora Borealis Prize - Last week, the member’s assembly of the 20th World Conference of the Federation of International Translators (FIT) awarded Chinese translator Xu Yuanchong the prestigious Aurora Borealis Prize. Xu translates ancient Chinese poems into English and French. He has translated poetry by Wang Wei, Li Bai, Du Fu, and Bai Juyi, all well-known Chinese poets of […]
Duolingo: An Easy Way to Learn French - Learning a new language is one of the most productive things you can do in your spare time. It’s perfect for one of those New Year resolutions like: “I’ll spend a couple of hours every day learning a new language and, in a couple of years, I’m going to be a fairly fluent speaker […]