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Celebrating Black Brilliance: Amanda Gorman’s Impact on Black History Month

How Crucial is Context in Ensuring Accurate Translations?

Importance of Context The Translation Company

Contextual translation transcends mere word-to-word translation, delving into the cultural and situational nuances that give the language its true meaning. Consider the word ‘set.’ The word ‘set’ could mean different things: a ‘set’ of dishes, to ‘set’ a record, or the sun might ‘set.’ Each usage paints a distinct picture, emphasizing the importance of context in translation. The power of contextual translation lies in its ability to capture a message’s essence, going beyond words’ literal meaning. Contextual missteps can lead to significant blunders. A classic example is when a well-known American car company introduced its car in Latin America with a name that, in the local dialect, meant ‘No Go.’ Instead of attracting customers, the name turned them away, demonstrating how a lack of contextual understanding can lead to embarrassing and costly mistakes.

Understanding the context is paramount in today’s interconnected world, where every word can have multiple interpretations. A marketing slogan, for instance, needs to resonate culturally to be effective. Similarly, a legal document requires precision to ensure every clause is interpreted correctly. The role of a skilled translator is crucial—they must interpret the source material, keeping in mind the cultural and situational subtleties, to provide a translation that accurately conveys the original message.

As businesses seek to engage with a global audience, the demand for translators capable of capturing these contextual nuances has surged. Their expertise ensures that your message is translated, culturally aligned, and impactful.

Ensure your message transcends language barriers with the right context and cultural touch. Contact us at for a consultation with our expert translators and make every word count in your global communication.

Ramadan 2023


Ramadan begins at Sunset on March 23, 2023. To all of our Muslim friends, we wish for you a blessed Ramadan.

Ramadan (Arabic: رَمَضَان, romanized: Ramaḍān [ˤaːn]; is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting (sawm), prayer, reflection and community. A commemoration of Muhammad’s first revelation, the annual observance of Ramadan is regarded as one of the Five Pillars of Islam and lasts twenty-nine to thirty days, from one sighting of the crescent moon to the next.

Fasting from dawn to sunset is fard (obligatory) for all adult Muslims who are not acutely or chronically ill, traveling, elderly, breastfeeding, diabetic, or menstruating. The predawn meal is referred to as suhur, and the nightly feast that breaks the fast is called iftar. Although fatwas have been issued declaring that Muslims who live in regions with a midnight sun or polar night should follow the timetable of Mecca, it is common practice to follow the timetable of the closest country in which night can be distinguished from day.

The spiritual rewards (thawab) of fasting are believed to be multiplied during Ramadan. Accordingly, during the hours of fasting Muslims refrain not only from food and drink, but also tobacco products, sexual relations, and sinful behavior, devoting themselves instead to salat (prayer) and study of the Quran.


The Complete Ramadan Guide: The Comprehensive Guide For Making Most Out Of The Holy Month Of Ramadan by Abdullah Sulaimon

Secrets of Divine Love: A Spiritual Journey into the Heart of Islam (Ramadan Books That Inspire the Heart) by A. Helwa

The Gift of Ramadan  by Rabiah York Lumbard 

5 Marketing Tips for Business Expansion

Marketing Tips for Business Expansion

When expanding your business to new markets, it’s important to understand the cultural differences and adapt your marketing strategy accordingly. To ensure that your business expansion is successful, consider implementing the following marketing tips.

Investing in marketing for the fastest-growing languages in the US can lead to significant business opportunities. According to a report by the American Marketing Association, the three fastest-growing languages in the US are Spanish, Chinese, and Arabic, with the Hispanic population alone estimated to reach 106 million by 2050. By investing in targeted advertising, culturally relevant messaging, and bilingual support, businesses can tap into this growing market and gain a competitive edge.

Following these 5 tips will help your business to tap into this market. 

1. Use Targeted Advertising

Targeted advertising allows you to reach specific audiences based on demographics, interests, and behaviors. By using data to create a targeted advertising campaign, you can increase the effectiveness of your ads and reduce your advertising spend.

2. Use Culturally Relevant Images and Messages

When marketing to a new audience, it’s important to use culturally relevant images and messages that resonate with them. For example, if you are targeting a Hispanic audience, consider using images and messages that reflect their culture and values. 

3. Offer Bilingual Customer Support

Providing bilingual customer support can help you connect with customers who prefer to speak in their native language. This can improve customer satisfaction and increase loyalty, leading to repeat business and positive word-of-mouth recommendations.

4. Localize Your Website and Marketing Materials

Localization involves adapting your website and marketing materials to the language, culture, and customs of your target audience. By localizing your content, you can make it more accessible and appealing to your target market, leading to higher engagement and conversions.

5. Hire a Professional Translation Service

Professional translators can help you accurately convey your message in the target language, while also ensuring that cultural nuances are taken into account. By hiring the right team for your translation project you can save time and money. Schedule a consultation with our team to create the right strategy for your business. 

How To Get Started

Free Quote


#1  Contact us to get a free quote or questions answered, or

#2  Upload your files for an instant translation quote, or

#3  Schedule a free Zoom meeting with our team now.

Spanish speaking population in the US


The Spanish-speaking population in the US is one of the fastest-growing and most influential demographics. 

According to the US Census Bureau, there are over 62 million Hispanics living in the US, and this number is projected to continue growing.

This presents a tremendous opportunity for businesses that are looking to expand their reach and tap into this lucrative market. However, to effectively connect with the Spanish-speaking population, it is essential to communicate in their language and with cultural sensitivity. This is where professional translation services come in.

According to a recent study, the Hispanic population in the US has a purchasing power of over $1.7 trillion annually, making them a significant and growing consumer market. As this demographic continues to grow, businesses that fail to cater to their needs risk missing out on a significant revenue stream.

In order to effectively reach and engage with the Hispanic market, businesses must invest in high-quality translation services. This means more than just a literal translation of their advertising and marketing materials – it requires an understanding of the nuances of the target audience’s language, culture, and values.

Investing in professional translation services can seem like a significant expense, but the potential return on investment is substantial. By accurately and effectively communicating with the Hispanic market, businesses can increase brand recognition, loyalty, and ultimately sales.

Consider the following statistics: companies that invest in translating their materials into Spanish can expect an average return on investment of over 100%. In addition, businesses that effectively cater to the Hispanic market can see average annual revenue growth of 7.5%.

Some facts to take into consideration:

  • Over 62 million people in the US identify as Hispanic or Latino
  • The Hispanic population is projected to reach 111 million by 2060
  • Hispanic consumers have a purchasing power of over $1.7 trillion annually
  • 70% of Hispanics in the US speak Spanish at home
  • The median age of Hispanics in the US is 29 years old, making them a young and dynamic market
  • The Hispanic population is the fastest-growing minority group in the US

It’s clear that ignoring the Hispanic market is no longer an option for businesses looking to stay competitive and profitable in today’s economy. By investing in professional translation services, businesses can tap into this growing consumer market and enjoy the many benefits that come with it.

By working with a trusted translation company like ours, you can ensure that your marketing messages, product descriptions, and other communications are accurately and effectively translated into Spanish. This not only helps to connect with the Spanish-speaking community but also demonstrates a commitment to cultural diversity and inclusivity.

At The Translation Company, we understand the importance of accurate and culturally appropriate translations. Our team of expert linguists has years of experience in providing high-quality translation services to businesses of all sizes and industries. We can help you bridge the language gap and reach new audiences, giving your business a competitive edge in today’s global marketplace.

Don’t miss out on the opportunity to connect with the rapidly growing Spanish-speaking population in the US. Contact us today to learn more about our translation services and how we can help your business thrive.

How To Get Started

Free Quote


#1  Contact us to get a free quote or questions answered, or

#2  Upload your files for an instant translation quote, or

#3  Schedule a free Zoom meeting with our team now.

Holi festival 2023

Happy Holi 1

Happy Holi! Holi festival (also known as the Festival of Colours, the Festival of Spring, or the Festival of Love) is one of the most important holidays in Hinduism. The festival marks the beginning of spring while celebrating the love between the Hindu gods Radha and Krishna. Holi also signifies triumph of good over evil . The festival is primarily celebrated in India, but is also celebrated in certain parts of asia and around the world as the Indian diaspora has spread throughout. Colored pigment powder is thrown and smeared onto celebrants to commemorate when Krishna invited Radha to color his face any color she wanted, as he was ashamed of his dark skin compared to her fair complexion. Radha did so and the two became a couple. Will you be celebrating Holi today?

Women’s History Month – Ellen Ochoa

Womens History Month general March is women’s history Month and we would like to share and acknowledge some of the women who have changed history! 

Ellen Ochoa was the first Hispanic woman in space beginning in 1993, when she spent 9 days on the space Shuttle Discovery. She logged nearly 1,000 hours in space over the course of 4 missions between 1999 and 2002. Ochoa went on to become the first Hispanic Woman to be head of the Johnson Space Center. Ellen has recently accepted a position on the Board of Directors with SRI International, a non profit independent research institution, serving the government and industry with innovative solutions to the world’s most important problems. 

Ellen also wrote a bilingual children’s book We Are All Scientists / Todos somos científicos. 

Ellen Ochoa is a name that will go down in history as one of the most influential women in the field of space exploration. Not only was she the first Latin American astronaut to go to space, but she also served as the director of NASA’s Johnson Space Center, making her the first Hispanic woman to lead a NASA center. Ellen Ochoa’s career and contributions to NASA have left a lasting impact on the field of space exploration and continue to inspire young women and minorities to pursue careers in STEM fields.

Ellen Ochoa was born on May 10, 1958, in Los Angeles, California. She grew up in a family of immigrants, and her parents instilled in her a strong work ethic and a belief that education was the key to success. Ochoa was a gifted student and excelled in math and science. She went on to study physics at San Diego State University and earned a master’s degree and a Ph.D. in electrical engineering from Stanford University.

In 1990, Ochoa was selected as an astronaut candidate by NASA. She completed her training and went on her first space mission in 1993 aboard the space shuttle Discovery. Ochoa’s primary role on the mission was to use the shuttle’s robotic arm to deploy a tracking and data relay satellite. She went on to participate in three more space missions, logging a total of 978 hours in space.

Ochoa’s accomplishments as an astronaut are impressive, but it is her leadership as the director of NASA’s Johnson Space Center that sets her apart. She served as the director from 2013 to 2018 and was responsible for the management of the center, which includes over 10,000 civil servants and contractors. During her tenure, Ochoa oversaw the development of new technologies and programs, including the Orion spacecraft, which is designed to take astronauts to Mars.

Ochoa’s contributions to NASA have been recognized with numerous awards and honors, including induction into the United States Astronaut Hall of Fame in 2017. She has also been a vocal advocate for diversity and inclusion in STEM fields, using her platform to encourage young people from underrepresented backgrounds to pursue careers in science and engineering.

Ellen Ochoa’s legacy at NASA will continue to inspire future generations of scientists and engineers. Her groundbreaking achievements as an astronaut and her leadership as the director of NASA’s Johnson Space Center have left a lasting impact on the field of space exploration. Ochoa’s story serves as a reminder that with hard work, determination, and a passion for learning, anyone can achieve their dreams and make a significant contribution to society.

Thank you Ellen Ochoas for your contribution to space, STEM, literature and women’s history.

We Are All Scientists /Todos somos científicos 

Astronaut Ellen Ochoa (STEM Trailblazer Bios) 

The Astronaut With a Song for the Stars: The Story of Dr. Ellen Ochoa (Amazing Scientists, 4) Hardcover – Picture Book, September 24, 2019

Fat Tuesday. Shrove Tuesday. Carnivale. Mardi Gras. Pancake Day.

Fat Tuesday. Shrove Tuesday. Carnivale. Mardi Gras. Pancake Day.

By: Heather Easterday

Madi Gras

The day goes by many names relative to the culture or country it is celebrated within, but they all refer to the day before Ash Wednesday, the beginning of Lent. Lent is the 40 days of fasting practiced by Christians, Catholics, and Orthodox Christians, leading up to Easter Sunday. Generally speaking, the Tuesday before Ash Wednesday is a day for people to have a last taste of decadent foods, alcohol, and imbibe in extravagant parties and celebrations. Fasting for 40 days can mean different things to each person, but the day before is recognized as a feast day and celebrated with parties, parades, masks, dancing, and of course, all the food and drink 

In the UK, the day is referred to as Shrove Tuesday or Pancake Tuesday.  The day is traditionally meant for Anglo Saxon Christians to Confess their sins, or to be “shriven” of their sins. The day is also used as the last day to use up the items that are forbidden during Lent. Eggs and Fats are primarily on the fast list, and pancakes were the perfect way to use up those ingredients. 

Traditionally, Catholics will fast from meat on Ash Wednesday, Good Friday, and all the Fridays of Lent. This tradition is because meat was expensive, and considered a luxury. Fish is allowed on Fridays during Lent and often where “Fish Fridays” originated from. 

Orthodox Christians will fast from meat, meat by-product, poultry, eggs, and dairy for all 40 days. Many people will choose an additional item they truly enjoy eating or drinking for lent. Chocolate, sugar, and alcohol and common items for people to abstain from during Lenten season. Crustaceans are not considered meat or fish, so often, those who abstain from meat and fish will incorporate shrimp, lobster, or crab into their regular diets until Easter. Have you ever noticed major seafood restaurant chains will often run Seafood “fests” or deals right after Fat Tuesday leading up to Easter? Now you know why! 

Modern Mardi Gras, Fat Tuesday, and Carnivale are evolutions of their religious origins, and are welcoming of all who enjoy the feast and parties, regardless of faith or religion. 

Fat Tuesday (Mardi Gras, Carnivale, Shrove Tuesday) is celebrated in incredibly diverse traditions around the world. France celebrates Mardi Gras as does New Orleans, which was heavily settled and culturally influenced by the French, among many others! Mardi Gras uses gold, green and purple color scheme in parades, and other party favors. Mardi Gras Indian tribes, King Cakes, alcohol, music, throwing beads from floats and balconies into the crowd,  and parades are traditional staples of New Orleans festivities, and are often heavily influenced by the cultures that settled and shaped the City of New Orleans. Mardi Gras parades often begin as early as January 6th for the Mardi Gras Season. Each parade is sponsored by a special interest group, or a Krewe. Find more info about New Orleans Mardi Gras!

Madi Gras


In Italy, Carnevale is marked by parades and parties, and the party goers are dressed in Rococco high fashion gowns and suits. The one unique aspect of Italian Carnevale is masks. The bauta mask is the most traditional mask as it covers the facial features and has a bit of fabric attached to drape the neck, concealing identity and social class. Concealment of identity and social class was important to Italians who wanted to fully immerse themselves in the Bacchus style celebrations the holiday was inspired by. Venetian Canevale masquerade balls date all the way back to 1296. Masks were the social equalizer in the 16-1700s. Even Plague Dr masks were reborn into Carnivale costume fashion, and served as a reminder to go back to better behavior after the celebrations were over. Napoleon banned Carnevale and masking due to the debauchery they allowed, as well as the security risks they posed. Venice brought back the Carnevale celebrations in the 1970s to reinvigorate the Venetian traditions and culture. 

Madi Gras

In Brazil, Carnavale begins on the Friday before Ash Wednesday. Large parades can be found in each major city in Brazil. Local culture and tradition heavily influence each celebration and creates diversity in celebrating between each town. Parades are led by local Samba schools, with energetic dancers featuring large headdresses and costumes, decorated with feathers, beads and rhinestones. Large Floats, called Trios Electricos, fitted with electricity powering large sound systems and a stage on top for performances or musicians, and beautifully themed displays. Smaller block parties can be found around the major parades for local participation. Similar festivities can be found in the Carribean, Mexico, and other South American countries. 

Madi Gras

How will you celebrate Mardi Gras?

Books you may be interested in:

New Orleans Carnival Krewes: The History, Spirit & Secrets of Mardi Gras

New Orleans Carnival Balls: The Secret Side of Mardi Gras, 1870-1920

Mardi Gras Indians (Louisiana True)

Carnevale Italiano – Italian Carnival: An Introduction to One of Italy’s Most Joyful Celebrations (Italian Edition)

President’s Day 2023

President's day

Of the 45 persons who have served as presidents of the United States, at least half have displayed proficiency in speaking or writing a language other than English. Of these, only one, Martin Van Buren, learned English as his second language; his first language was Dutch. Four of the earliest presidents were multilingual, with John Quincy Adams and Thomas Jefferson demonstrating proficiency in a number of foreign languages.

James A. Garfield and his successor Chester A. Arthur knew Ancient Greek and Latin, but it was Garfield’s ambidexterity that would lead to rumors that he could write both at the same time. Both Theodore and Franklin D. Roosevelt spoke French, and Woodrow Wilson and Franklin D. Roosevelt spoke German. As for Asian languages, James Madison studied Hebrew, Herbert Hoover spoke some Mandarin Chinese, while Barack Obama speaks Indonesian at a conversational level.

President's day

President's day


Yes, Thomas Jefferson was a polyglot and had knowledge of several other languages in addition to English. He was known to be fluent in French and had a good understanding of Italian, Spanish, and Latin.

Jefferson began studying French when he was young, and his proficiency in the language improved significantly when he spent several years in France as an American diplomat. While in France, he also learned Italian and had a chance to practice his Spanish. Additionally, Jefferson was knowledgeable in Latin, which was an important language in his education and in the study of classical literature and political philosophy.

Jefferson’s knowledge of foreign languages was important to his work as a diplomat and in shaping American foreign policy. He used his language skills to communicate with diplomats and political leaders from other countries and to read and translate important political documents. His ability to speak and read other languages also allowed him to keep up with the latest ideas and developments in Europe, which he then incorporated into his own political thinking and writing.

Books you may find fascinating:


Martin Van Buren FREE AUDIO BOOK

Thomas Jefferson


We also selected a few free audiobook versions to the busy linguists out there.

Amazon audiobooks offers busy linguists a convenient way to continue learning on-the-go, amplifying the power of words beyond the confines of a desk.



12 Hilarious Mistranslated English T-Shirts

Novelty T-shirts are one of the world’s favorite souvenirs. But if you’re visiting somewhere you don’t speak the language and want to buy one of them, you better be careful. Because as the designs below show, mistranslated t-shirts can be hilariously nonsensical.

Here are 12 examples of mistranslated English t-shirts that are sure to get you laughing.

Few Money

Although you may agree with the sentiment, this one probably isn’t a t-shirt that you’ll want to put on unless you’re around people you know will find it funny.

few money

Leg So Hot

Here’s another strange English mistranslation that made us chuckle. Maybe the poem makes more sense in another language. But if you wore this in an English-speaking country, someone might ask you if you need help.

leg so hot


Oof. If you’re going to make a fake t-shirt to appeal to fans of a major TV show, at least make sure you know the name of the show next time.


Good Die

This isn’t exactly the kind of thing you want to wear on a shirt. I mean, sure, all of us have to go someday, and it’s a nice sentiment, but it may be just a touch too dark for an average day in town.

good die

The Little Fat Man

This one actually sort of makes sense if you think about it. He’s a fat guy, and she looks delicious. It may be the strangest possible way to say I love you, and it probably sounds better in its original language. But we can at least understand the sentiment, unlike some of the other shirts on our list.

little fat man


Crumble and Disappear

Speaking of shirts that don’t make any sense, here’s a prime example. We’re not even going to try to describe this one. We just wouldn’t be able to do it justice.


Buy a Man

So close, yet so far. You can see where they were going with it, and if it made sense, it would be a profound, thought-provoking statement. But it’s a reminder that close isn’t good enough in the world of translation.


I didn’t Do It

This shirt starts strange and gets stranger. (Talk about Thinger Strangs). What didn’t the wearer do? Why do they want to speak to their grandma about it? And why is the whole thing an ad for San Antonio? I guess we’ll never know.

didnt do it

No More Trust

You can feel the pain in this one. They trusted “u”. But no more. That’s something we can all relate to. (Side note: did they not have spell check?).



This one is a work of art. From addressing it to “my boss” to asking for confirmation and signing off as “Challenger” there’s a lot going on here.



The setup is excellent, but the follow-through is lacking. For the record, we do think you can do it.



“Where I Went, Tere I was.” It’s factually accurate, at least. And isn’t that the real goal of every novelty T-shirt? Also, we’re not sure why she’s drinking or what it’s in the glass, so just use your imagination.



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