Importance of Context The Translation Company

Contextual translation transcends mere word-to-word translation, delving into the cultural and situational nuances that give the language its true meaning. Consider the word ‘set.’ The word ‘set’ could mean different things: a ‘set’ of dishes, to ‘set’ a record, or the sun might ‘set.’ Each usage paints a distinct picture, emphasizing the importance of context in translation. The power of contextual translation lies in its ability to capture a message’s essence, going beyond words’ literal meaning. Contextual missteps can lead to significant blunders. A classic example is when a well-known American car company introduced its car in Latin America with a name that, in the local dialect, meant ‘No Go.’ Instead of attracting customers, the name turned them away, demonstrating how a lack of contextual understanding can lead to embarrassing and costly mistakes.

Understanding the context is paramount in today’s interconnected world, where every word can have multiple interpretations. A marketing slogan, for instance, needs to resonate culturally to be effective. Similarly, a legal document requires precision to ensure every clause is interpreted correctly. The role of a skilled translator is crucial—they must interpret the source material, keeping in mind the cultural and situational subtleties, to provide a translation that accurately conveys the original message.

As businesses seek to engage with a global audience, the demand for translators capable of capturing these contextual nuances has surged. Their expertise ensures that your message is translated, culturally aligned, and impactful.

Ensure your message transcends language barriers with the right context and cultural touch. Contact us at for a consultation with our expert translators and make every word count in your global communication.

Womens History Month general Sarah Winnemucca Hopkins (c. 1844 – October 17, 1891) was a Northern Paiute author, activist (lecturer) and educator (school organizer). Her maiden name is Winnemucca. Her Northern Paiute name was Thocmentony, also spelled Tocmetone, which translates as “Shell Flower.”

At 27, Sarah began working in the Bureau of Indian Affairs at Fort McDermitt in 1871 as an interpreter.

Subsequently, Winnemucca became an advocate for the rights of Native Americans, traveling across the US to tell Anglo-Americans about the plight of her people. When the Paiute were interned in a concentration camp at Yakima, Washington after the Bannock War, she traveled to Washington, D.C. to lobby Congress and the executive branch for their release. She also served US forces as a messenger, interpreter, and guide, and as a teacher for imprisoned Native Americans.

Winnemucca published Life Among the Piutes: Their Wrongs and Claims (1883), a book that is both a memoir and history of her people during their first 40 years of contact with European Americans. It is considered the “first known autobiography written by a Native American woman.” Anthropologist Omer Stewart described it as “one of the first and one of the most enduring ethnohistorical books written by an American Indian,” frequently cited by scholars. Following the publication of the book, Winnemucca toured the Eastern United States, giving lectures about her people in New England, Pennsylvania, and Washington, D.C. She returned to the West, founding a private school for Native American children in Lovelock, Nevada.


Womens History Month general

Carol Chomsky was a prolific linguist and known for her research and development of childhood language and reading. She is considered a hero in the world of language and has earned a place in Women’s History! Carol Doris Schatz was born in Philadelphia on July 1, 1930. She married Noam Chomsky in 1949, the two having known each other since she was five years old and he was seven. Her mother had been a teacher at a Hebrew school where his father was the principal. She was awarded a bachelor’s degree in French from the University of Pennsylvania in 1951.

She earned a doctoral degree in linguistics from Harvard University in 1968, having attended the school in order to ensure that she would be able to make a living in the event that her husband would be sent to jail for his active opposition to the Vietnam War.

Chomsky’s best-known book is The Acquisition of Syntax in Children From 5 to 10 (1969). The book investigated how children develop an understanding of the underlying grammatical structure of their native language, as well as how they use this skill to interpret sentences of increasing complexity as they get older. Despite earlier scientific beliefs that children complete their acquisition of syntax by the age of five, Chomsky’s research showed that children continue to develop the skills needed to understand complex constructions beyond that age.

As part of her research to understand how children develop the ability to read, she developed a method in the late 1970s called repeated reading, in which children would read a text silently while a recording of the text was played. The child would repeat the process until the text could be read fluently without the tape. Research showed that four readings accompanied by a recording could be enough to provide added reading fluency for most children. More than 100 studies have been performed on the technique, with most finding statistically significant improvements in reading speed and word recognition.


The Acquisition of Syntax in Children from 5 to 10 by Carol Chomsky

Inside Lebanon: Journey to a Shattered Land with Noam and Carol Chomsky, Edited by Assaf Kfoury


Ramadan begins at Sunset on March 23, 2023. To all of our Muslim friends, we wish for you a blessed Ramadan.

Ramadan (Arabic: رَمَضَان, romanized: Ramaḍān [ˤaːn]; is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting (sawm), prayer, reflection and community. A commemoration of Muhammad’s first revelation, the annual observance of Ramadan is regarded as one of the Five Pillars of Islam and lasts twenty-nine to thirty days, from one sighting of the crescent moon to the next.

Fasting from dawn to sunset is fard (obligatory) for all adult Muslims who are not acutely or chronically ill, traveling, elderly, breastfeeding, diabetic, or menstruating. The predawn meal is referred to as suhur, and the nightly feast that breaks the fast is called iftar. Although fatwas have been issued declaring that Muslims who live in regions with a midnight sun or polar night should follow the timetable of Mecca, it is common practice to follow the timetable of the closest country in which night can be distinguished from day.

The spiritual rewards (thawab) of fasting are believed to be multiplied during Ramadan. Accordingly, during the hours of fasting Muslims refrain not only from food and drink, but also tobacco products, sexual relations, and sinful behavior, devoting themselves instead to salat (prayer) and study of the Quran.


The Complete Ramadan Guide: The Comprehensive Guide For Making Most Out Of The Holy Month Of Ramadan by Abdullah Sulaimon

Secrets of Divine Love: A Spiritual Journey into the Heart of Islam (Ramadan Books That Inspire the Heart) by A. Helwa

The Gift of Ramadan  by Rabiah York Lumbard 

Marketing Tips for Business Expansion

When expanding your business to new markets, it’s important to understand the cultural differences and adapt your marketing strategy accordingly. To ensure that your business expansion is successful, consider implementing the following marketing tips.

Investing in marketing for the fastest-growing languages in the US can lead to significant business opportunities. According to a report by the American Marketing Association, the three fastest-growing languages in the US are Spanish, Chinese, and Arabic, with the Hispanic population alone estimated to reach 106 million by 2050. By investing in targeted advertising, culturally relevant messaging, and bilingual support, businesses can tap into this growing market and gain a competitive edge.

Following these 5 tips will help your business to tap into this market. 

1. Use Targeted Advertising

Targeted advertising allows you to reach specific audiences based on demographics, interests, and behaviors. By using data to create a targeted advertising campaign, you can increase the effectiveness of your ads and reduce your advertising spend.

2. Use Culturally Relevant Images and Messages

When marketing to a new audience, it’s important to use culturally relevant images and messages that resonate with them. For example, if you are targeting a Hispanic audience, consider using images and messages that reflect their culture and values. 

3. Offer Bilingual Customer Support

Providing bilingual customer support can help you connect with customers who prefer to speak in their native language. This can improve customer satisfaction and increase loyalty, leading to repeat business and positive word-of-mouth recommendations.

4. Localize Your Website and Marketing Materials

Localization involves adapting your website and marketing materials to the language, culture, and customs of your target audience. By localizing your content, you can make it more accessible and appealing to your target market, leading to higher engagement and conversions.

5. Hire a Professional Translation Service

Professional translators can help you accurately convey your message in the target language, while also ensuring that cultural nuances are taken into account. By hiring the right team for your translation project you can save time and money. Schedule a consultation with our team to create the right strategy for your business. 

How To Get Started

Free Quote


#1  Contact us to get a free quote or questions answered, or

#2  Upload your files for an instant translation quote, or

#3  Schedule a free Zoom meeting with our team now.


The Spanish-speaking population in the US is one of the fastest-growing and most influential demographics. 

According to the US Census Bureau, there are over 62 million Hispanics living in the US, and this number is projected to continue growing.

This presents a tremendous opportunity for businesses that are looking to expand their reach and tap into this lucrative market. However, to effectively connect with the Spanish-speaking population, it is essential to communicate in their language and with cultural sensitivity. This is where professional translation services come in.

According to a recent study, the Hispanic population in the US has a purchasing power of over $1.7 trillion annually, making them a significant and growing consumer market. As this demographic continues to grow, businesses that fail to cater to their needs risk missing out on a significant revenue stream.

In order to effectively reach and engage with the Hispanic market, businesses must invest in high-quality translation services. This means more than just a literal translation of their advertising and marketing materials – it requires an understanding of the nuances of the target audience’s language, culture, and values.

Investing in professional translation services can seem like a significant expense, but the potential return on investment is substantial. By accurately and effectively communicating with the Hispanic market, businesses can increase brand recognition, loyalty, and ultimately sales.

Consider the following statistics: companies that invest in translating their materials into Spanish can expect an average return on investment of over 100%. In addition, businesses that effectively cater to the Hispanic market can see average annual revenue growth of 7.5%.

Some facts to take into consideration:

  • Over 62 million people in the US identify as Hispanic or Latino
  • The Hispanic population is projected to reach 111 million by 2060
  • Hispanic consumers have a purchasing power of over $1.7 trillion annually
  • 70% of Hispanics in the US speak Spanish at home
  • The median age of Hispanics in the US is 29 years old, making them a young and dynamic market
  • The Hispanic population is the fastest-growing minority group in the US

It’s clear that ignoring the Hispanic market is no longer an option for businesses looking to stay competitive and profitable in today’s economy. By investing in professional translation services, businesses can tap into this growing consumer market and enjoy the many benefits that come with it.

By working with a trusted translation company like ours, you can ensure that your marketing messages, product descriptions, and other communications are accurately and effectively translated into Spanish. This not only helps to connect with the Spanish-speaking community but also demonstrates a commitment to cultural diversity and inclusivity.

At The Translation Company, we understand the importance of accurate and culturally appropriate translations. Our team of expert linguists has years of experience in providing high-quality translation services to businesses of all sizes and industries. We can help you bridge the language gap and reach new audiences, giving your business a competitive edge in today’s global marketplace.

Don’t miss out on the opportunity to connect with the rapidly growing Spanish-speaking population in the US. Contact us today to learn more about our translation services and how we can help your business thrive.

How To Get Started

Free Quote


#1  Contact us to get a free quote or questions answered, or

#2  Upload your files for an instant translation quote, or

#3  Schedule a free Zoom meeting with our team now.

Happy Holi 1

Happy Holi! Holi festival (also known as the Festival of Colours, the Festival of Spring, or the Festival of Love) is one of the most important holidays in Hinduism. The festival marks the beginning of spring while celebrating the love between the Hindu gods Radha and Krishna. Holi also signifies triumph of good over evil . The festival is primarily celebrated in India, but is also celebrated in certain parts of asia and around the world as the Indian diaspora has spread throughout. Colored pigment powder is thrown and smeared onto celebrants to commemorate when Krishna invited Radha to color his face any color she wanted, as he was ashamed of his dark skin compared to her fair complexion. Radha did so and the two became a couple. Will you be celebrating Holi today?

Womens History Month general March is women’s history Month and we would like to share and acknowledge some of the women who have changed history! 

Ellen Ochoa was the first Hispanic woman in space beginning in 1993, when she spent 9 days on the space Shuttle Discovery. She logged nearly 1,000 hours in space over the course of 4 missions between 1999 and 2002. Ochoa went on to become the first Hispanic Woman to be head of the Johnson Space Center. Ellen has recently accepted a position on the Board of Directors with SRI International, a non profit independent research institution, serving the government and industry with innovative solutions to the world’s most important problems. 

Ellen also wrote a bilingual children’s book We Are All Scientists / Todos somos científicos. 

Ellen Ochoa is a name that will go down in history as one of the most influential women in the field of space exploration. Not only was she the first Latin American astronaut to go to space, but she also served as the director of NASA’s Johnson Space Center, making her the first Hispanic woman to lead a NASA center. Ellen Ochoa’s career and contributions to NASA have left a lasting impact on the field of space exploration and continue to inspire young women and minorities to pursue careers in STEM fields.

Ellen Ochoa was born on May 10, 1958, in Los Angeles, California. She grew up in a family of immigrants, and her parents instilled in her a strong work ethic and a belief that education was the key to success. Ochoa was a gifted student and excelled in math and science. She went on to study physics at San Diego State University and earned a master’s degree and a Ph.D. in electrical engineering from Stanford University.

In 1990, Ochoa was selected as an astronaut candidate by NASA. She completed her training and went on her first space mission in 1993 aboard the space shuttle Discovery. Ochoa’s primary role on the mission was to use the shuttle’s robotic arm to deploy a tracking and data relay satellite. She went on to participate in three more space missions, logging a total of 978 hours in space.

Ochoa’s accomplishments as an astronaut are impressive, but it is her leadership as the director of NASA’s Johnson Space Center that sets her apart. She served as the director from 2013 to 2018 and was responsible for the management of the center, which includes over 10,000 civil servants and contractors. During her tenure, Ochoa oversaw the development of new technologies and programs, including the Orion spacecraft, which is designed to take astronauts to Mars.

Ochoa’s contributions to NASA have been recognized with numerous awards and honors, including induction into the United States Astronaut Hall of Fame in 2017. She has also been a vocal advocate for diversity and inclusion in STEM fields, using her platform to encourage young people from underrepresented backgrounds to pursue careers in science and engineering.

Ellen Ochoa’s legacy at NASA will continue to inspire future generations of scientists and engineers. Her groundbreaking achievements as an astronaut and her leadership as the director of NASA’s Johnson Space Center have left a lasting impact on the field of space exploration. Ochoa’s story serves as a reminder that with hard work, determination, and a passion for learning, anyone can achieve their dreams and make a significant contribution to society.

Thank you Ellen Ochoas for your contribution to space, STEM, literature and women’s history.

We Are All Scientists /Todos somos científicos 

Astronaut Ellen Ochoa (STEM Trailblazer Bios) 

The Astronaut With a Song for the Stars: The Story of Dr. Ellen Ochoa (Amazing Scientists, 4) Hardcover – Picture Book, September 24, 2019

Black Women authors Book list

Today is the end of Black History Month and tomorrow begins Women’s History Month. We decided to celebrate both of these important  months by creating a list of Black Women authors we love and want to share with you. Pulitzer prize winners, Nobel Prize winners, and a first lady are on this list of works.  If you do not already have these books in your library, we have provided a link after each author to get a copy of your own, or listen to the book on Audible.

Happy reading!

Zora Neale Hurston– “Tell my Horse: Voodoo and Life in Haiti and Jamaica” (1938)

A collection of folktales and documenting African based language and religions, such as Voodoo and it’s American Couterpart: Hoodoo. buy ‘Tell My Horse’ on Amazon

Alice Walker– “The Color Purple” (1982)

Celie has grown up poor in rural Georgia, despised by the society around her and abused by her own family. She strives to protect her sister, Nettie, from a similar fate, and while Nettie escapes to a new life as a missionary in Africa, Celie is left behind without her best friend and confidante, married off to an older suitor, and sentenced to a life alone with a harsh and brutal husband.

In an attempt to transcend a life that often seems too much to bear, Celie begins writing letters directly to God. The letters, spanning 20 years, record a journey of self-discovery and empowerment guided by the light of a few strong women. She meets Shug Avery, her husband’s mistress and a jazz singer with a zest for life, and her stepson’s wife, Sophia, who challenges her to fight for independence. And though the many letters from Celie’s sister are hidden by her husband, Nettie’s unwavering support will prove to be the most breathtaking of all. buy “The Color Purple” on Amazon or listen on Audible

Nicola Yoon– “The Sun is also a Star” (2016) We all love a YA novel, and this is where you can get your fix. Fall in love with a story of two teenagers, from vastly different backgrounds, as they fall in love, just as their worlds are falling apart, as Natasha’s family faced deportation to Jamaica.  Buy this book on Amazon or listen on Audible

Toni Morrison– “Song of Solomon” (1977); Also read “Beloved” and “The Bluest Eyes” Milkman Dead was born shortly after a neighborhood eccentric hurled himself off a rooftop in a vain attempt at flight. For the rest of his life he, too, will be trying to fly. With this brilliantly imagined novel, Toni Morrison transfigures the coming-of-age story as audaciously as Saul Bellow or Gabriel García Márquez. As she follows Milkman from his rust belt city to the place of his family’s origins, Morrison introduces an entire cast of strivers and seeresses, liars and assassins, the inhabitants of a fully realized black world. Toni Morrison is also a winner of the Pulitzer Prize for Fiction (1988) for Beloved and  Nobel Prize for Literature (1993)Buy on Amazon or listen on Audible

Michelle Obama “The Light we Carry: Overcoming in Uncertain Times” (2022) Also see Becoming (2018)  There may be no tidy solutions or pithy answers to life’s big challenges, but Michelle Obama believes that we can all locate and lean on a set of tools to help us better navigate change and remain steady within flux. In The Light We Carry, she opens a frank and honest dialogue with listeners, considering the questions many of us wrestle with: How do we build enduring and honest relationships? How can we discover strength and community inside our differences? What tools do we use to address feelings of self-doubt or helplessness? What do we do when it all starts to feel like too much? Buy “The Light We Carry” on Amazon or listen on Audible

[contact-form-7 404 "Not Found"]
[contact-form-7 404 "Not Found"]