Translation Rates - The Ultimate Guide
The 13 Things You Need to Know To Master Buying Translation Services!
Find a Reputable Translation Agency. Diligent translation buyers will make sure they buy from a reputable translation vendor. That is easy to assess. Is your translation vendor a member of the American Translators Association? Do they show their client names on their website? Not difficult to assess, right? Check if a translation company is a member in good standing of the American Translators Association here: https://web.atanet.org/directory/companies.php.
Understand How Translation Rates Work. What about assessing if the translation vendor is charging you a fair price? This is the challenge we tackle here! This article will help you understand which factors vendors consider when pricing a translation project and empower you to negotiate the best rates with your vendor.
Translation rates vary wildly. You will see from outrageous prices to translation fees too good to be true. While the highest prices don't guarantee the best quality, going with the lowest rates will always result in botched projects. Unfortunately, there are plenty of scammers in the translation market. We recommend that you choose a translation agency in the US with average rates.
Let's now see how the rates are calculated and what prices are acceptable!
1. Translation Rates: "Per Word" Rates Rule!
Per-word rates are the most common metric for pricing in the translation industry. Translation rates in 2022 range from $0.09 to $0.40 per word in the United States. They vary due to factors such as language combination, volume, turnaround, and subject matter.
Translation Rates Sheet Sample. Check our translation rates sheet first page to see what average translation rates look like.
Wordcount: typically, per-word rates are based on the number of words in the source document. For documents in Japanese, Chinese, Hebrew, and Arabic, you may be charged based on the actually translated words due to difficulty counting the original document's words. Make sure to clarify this with your translation vendor to avoid surprises. This becomes significant when the target language (language you are translating into) is prone to have a higher number of words — for example, Spanish and Portuguese use way more words to express a similar idea than in English.
Translation Rates Per Hour: Less Common. Translation rates per word are ideal for assignments such as proofreading, where the translator will not need to type the entire document. It is also a good arrangement for projects where the translator will spend time handling graphics or checking the finalized document for issues before it is printed. Ideal for Time-Based Assignments: The translation rate per hour is also traditionally applied to other language-related assignments such as desktop publishing (DTP) assignments and interpretation (meaning "oral translation" in person or over the phone). Translator hourly rates in the United States in 2021 range from $30 range from $70 per hour depending on language combination, volume, turnaround, and subject matter.
Translation Rates Per Page: Rarely Used! Although rare, some translation vendors will charge based on the number of pages in a document. Translation cost per page can be tricky since the number of words on a page may vary wildly. Per page rates in the United States in 2021 range from $30 to $100 per page depending on language pair, subject matter, turnaround, and file type (MS Word, PDF, InDesign, etc.) Some particular types of translation (e.g., sworn translator provided by trade board-approved translators in Brazil) are based on such rates.
2. Some Languages Are More Expensive Than Others
Offer & Demand. Language prices vary primarily due to offer and demand. Languages with many people qualified to translate are cheaper (think Spanish), while the opposite is also true. Languages with few qualified translators result in expensive translation rates (think Norwegian).
Cost of Living. Cost-of-living impacts translation fees too! For example, Norway has one of the highest costs of living. Not surprisingly, Norwegian is one of the most expensive languages for translation. Countries with lower living costs —China and Latin American countries, for example—have translators whose fees are lower.
Language Examples. Chinese and Spanish are among the most affordable languages for translation. A large number speaks both languages, resulting in many people being available as translators. Also, such translators come from low-cost-of-living countries. Per-word rates for these languages are traditionally in the lower end of the spectrum: $0.09 to $0.12. Norwegian, an expensive language for translation, will have a per-word translation rate in the higher end: $0.30 to $0.40.
Keep in Mind When Ordering Unusual Languages. Translation agencies typically have many qualified translators for the most sought-after languages: English, Spanish, Chinese, Portuguese, French, German, Italian, and Russian. More minor sought-after languages such as Dutch, Korean, and Persian, for example, are more rarely ordered, so translation agencies do not always have such translators in their network. Consequently, translation agencies may charge you more when they have to go out of their way to find the translators you need.
3. The More Technical the Subject, The More Expensive It Should Be!
Differences in Specialty-Level Prices. Translation rates also vary depending on the subject matter of your content. The more specialized the field, the higher the translation cost will be. The translation cost for a simple conversational letter is lower because it does not require a specialist translator. Even an online service such as Google Translate could be enough.
On the other hand, documents like technical manuals (e.g., an aircraft manual) require field-specific technical knowledge and a higher degree of specialization resulting in higher translation fees. This applies to industries like manufacturing, automotive, medical, legal, and engineering. The translation fees for specialized fields cost 50-100% more than non-specialized translation projects.
4. Be Picky About What to Translate
Selecting Documents for Translation. Allocate Time to Select. It is tempting to translate documents entirely since you don't need to decide what actually needs to be translated. However, given the substantial cost of professional translation services, it's wise to allocate time to determine which documents or portions of documents are critical for translation. Meet with company stakeholders to identify which information is necessary for the task rather than blindly translating documents in full. Large documents may include a lot of padding, long lists of in-house departments who have worked on the project, and other information that end-users of your translation project will not even read.
Savings over 70%. You certainly don't want to pay for pages of documents to be translated that no one will ever read! Consider this example: One French company used an expert translator to trim a technical manual down to 190 pages (from 500!), eliminating sections that didn't apply to foreign clients. Such discretion saved both time and money and benefited from creating a resulting document that was more beneficial to clients.
5. How Crazy Should I be About the Quality?
For Information vs. For Publication Translations. A translation is usually for information or for publication. Generally, accurate yet unpolished translations are designated for information, which can be produced more quickly and less expensively than for-publication translation documents. However, there is a trade-off to consider. If your documents for translation will be used to sell or persuade, or if you want to give off a more professional image, a flawed translation (even slightly!) can affect your corporate image. Further, for-information translations may not appropriately cover legal liabilities for technical documents. It would be best to consider how many people might read the translation… is it a national or international publication, or is it an in-house memo?
For small-scale, low-stakes documents, services like Google Translate may be a reasonable alternative to paid translation services, providing an overall grasp of the document's content. However, with free, mechanized translation services, you will sacrifice professionalism and quality of translation. According to the Wall Street Journal's test of two free online automatic translation services, "These services are passable for travelers or for those wanting to translate a letter… I definitely wouldn't use them for business or anything that remotely requires accuracy."
Translation Only vs. Translation + Editing + Proofreading. TEP is an abbreviation for the steps of a translation project: Translation (translation of the text) + Editing (editing of text) + Proofreading (review of target text). The TEP steps are essential for high-quality translation results, and therefore is a cornerstone of most translation agencies' typical workflow. Translation clients may not be familiar with this acronym, but they certainly want to contract with translation agencies who follow the workflow.
Some agencies offer only one step—translation—which provides a less expensive service but a lower-quality end product. In some situations, agencies may offer two services: either translation and editing, offering a product that is slightly better than translation-only, or translation and proofreading, in which the translation product is not directly compared to the source text, leaving doubt as to whether the translated text is true to the source document. A complete TEP sequence ensures superior quality and is ideal for complete translation.
6. What The Heck is "Desktop Publishing"?
Desktop Publishing (DTP) is the process of designing pages using a combination of text and images. A final translation project may range from a single-page poster to a thousand-page book or document, with different content that may include various images, infographics, or illustrations. A desktop publisher, also known as a graphic designer by laypeople, works behind the scenes to ensure the translations are placed in the right spots of the final documents.
Magazines can consist of high-quality full-color images, while newsletters may be printed in a single color or black and white. Because of the variation in work and complexity of graphics, it's challenging to pre-define an average or typical publishing rate per page for DTP. Consequently, DTP work is typically contracted based on an hourly rate, ranging from $40/hour to $100/hour depending on complexity, turnaround rate, professional seniority, and vendor markup.
7. Are "Certified Translations" Just a Gimmick?
Not really! Certified Translations are translations vouched by the provider through a specific procedure. In a certified translation, the translator or language service provider (LSP) issues a signed statement certifying that the translation is a true and accurate representation of the source document. Certified translations are often required for legal documents like marriage certificates, death certificates, adoption agreements, immigration documents, court transcripts, service agreements, and business contracts. When such legal documents aren't written in the country's official language of submission, certified translations are often necessary.
One important note: there is a big difference between a certified translator and a certified translation. A certified translator has passed an exam by the American Translators Association or other professional organizations. On the other hand, certified translations do not necessarily have to be performed by a certified translation; instead, they must be completed by a qualified LSP and certified to be true and accurate representations of the source document through a signed affidavit added to the document.
8. What Difference ISO 9001 and ISO 17100 Will Make?
International standards provide a higher possibility of quality for translation clients, but ISO standards are more costly than typical translation services to implement. Translation buyers who value superior quality over a bargain price should seek translation services that follow ISO procedures.
ISO 9001. ISO 9001 certifies well-documented processes through a Quality Management System (QMS). This certification demonstrates and monitors effective planning, operation, and control of a company's processes and the implementation and continual improvement of a QMS. It focuses on consumer needs, providing a quality policy, manual, documented procedures, organization, application, and record keeping.
ISO 17100. ISO 17100 is an international standard that guarantees the conformity of translation services in the international market. These might include specifications of the translation client, the translation service provider, industry codes or standards, best-practice guides, and legislation.
9. These Geeks Keep Talking About Translation Memory and Computer-Assisted Translations
Human translators are still a must despite a plethora of software available to automate parts of the translation process. Serious translation companies will still have the translation done by Humans! What they end up using as technology are translation memories and computer-assistant software.
Translation Memory in Plain Words. If your organization frequently requires similar documents to be translated, ask your translation service about translation memory or computer-assisted translations (CAT). Translation memory contains a database of translation terms, phrases, sentences, headings, and other text segments. Such a database can recall and reuse translation memory later for services translating documents with similar content (for example, contracts) into the same languages regularly. This saves a translation client from the need to pay for a translation of the same sentence or phrase multiple times, thus lowering costs and shortening turnaround times.
Computer-Assisted Translations (CAT Tools). Qualified translation companies also use CAT to recognize and recall previously translated segments of similar documents. In this process, portions of text that have been translated previously can be stored and reused for future translation projects. CAT has the additional benefit of ensuring more consistency and accuracy across contracted translation assignments.
10. Those in a Hurry Shall Pay More!
Turnaround Impact on Price. The turnaround can be a major factor in the pricing of translation services. Our best advice: plan ahead! Even as your organization begins to turn its eye towards markets abroad, begin the process of looking for a reputable and reasonable translation company to give translators a maximum amount of lead time. As expected, longer turnaround times allow lower rates and the benefit of a more consistent quality assurance process. Rush turnarounds require a premium payment and may lead translation companies to skip processes that assure the highest quality. Turnaround calculations can be based on various factors, including the number of words, the complexity of content, file type, and procedures like desktop publishing or additional edits or proofreading.
Rush Rates. Projects and documents with a short turnaround time and tight deadlines typically incur translation rush rates. These projects often require translators and project managers to work after hours, including evenings, weekends, and sometimes an excessive number of hours per day to meet the deadline. In an ideal translation situation, a single translator works on each piece of content, ensuring consistency in writing style and terminology and knowledge of the big picture. This tends to reduce the need for project management.
Translation services sometimes need to obtain additional translators for rush projects, creating additional recruiting and management work and running the risk of decreasing consistency. Rush translation assignments sometimes require multiple translators to work simultaneously within one document, requiring shared glossaries and resources. The increased project management involved in rush translation is just one of the reasons for the higher fees associated with translation rush rates.
11. Payment Options: Cash Today is Better than Tomorrow
Cash x NET30. Translation companies often offer NET30 days accounts to corporate clients, meaning the company is invoiced and expected to provide payment within 30 days after translation services are rendered. Often corporations can use a savings technique with translation service providers by paying upfront. Consider asking translation vendors if they will offer a discount, usually between 5% and 10%, if your organization pays in full before services.
Translation service providers are sometimes cash-poor because of the pay gap between the services they provide and payment receipts from clients, so most will honor a discount if you can pay upfront. Often the discount is worth it, even if the upfront payment must be placed on a credit card, which the client can pay later, usually after services are received. The technique of paying upfront can yield more than monetary savings—it can improve and strengthen your company's relationship with the translation vendor, which may result in further discounts, superior services, and other relationship-based perks.
12. If It Is Too Cheap To Be True...
Be realistic. When considering your translation provider, be realistic. How many pages can a translator, even an expert, reasonably produce in an hour? How much time do you want your translation service to spend crafting critical text for your company's business, image, or reputation? How much time did your team spend crafting the original document—is it worth translating with integrity?
When choosing a translation service provider, consider the time you've contributed to developing products, services, and company reputation at home and abroad. The professional, high-quality translation is part of the international business model. If you feel you can't afford it, perhaps your organization is not yet ready to breach the global market. A professional translation company's value—from translator selection, project management, and quality control to file conversions, standardized presentation, and quality assurance—comes with a price tag, yes. Still, it can save your organization hours and increase your value in the marketplace.
Consider your audience and your purpose. It's not one-size-fits-all! For in-house memos and documents with a small circulation or low stakes, a less polished (and less expensive) translation option way works well. However, it makes sense to purchase premium translation for advertisements, important sales or legal documents, and field-specific guides or manuals.
13. So, How Should I Choose My Translation Vendor?
A quick but effective test. Translation rates don't always align with the quality of the translation your company will receive, so it's wise to interview several translation vendors before making this critical decision. Ask prospective vendors for a portfolio of samples and references—not just client names but actual texts they've produced and sold—from clients, then follow through and review them.
Run these samples by a trusted, language-sensitive native speaker of the translated language (your organization's foreign clients with solid relationships are perfect!) for an opinion. Beware of translation providers who can't provide high-quality work samples, especially if they've been in business for several years, as there's little guarantee what they produce for you will be superior in quality, no matter what they say. Finally, know that you will pay a reasonable amount for quality work, just as for any professional service.
Translation Rates Infographic
Need a translation quote for "yesterday"? How can you get the best combination of translation quality and rates? Learn in 5 minutes everything you need to know to communicate with translation vendors and get the best deal possible. After learning how translation rates work, don't forget to check our five tips on saving big in translations. These tips apply to all types of translations.
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