Lifestyle Translation Services in Los Angeles
The global market capitalization of the lifestyle industry is expected to eclipse $11.5 billion by the end of 2022. It’s a sector that’s seen remarkable growth as people continue becoming more interested in aligning themselves with brands that support both their values and their visions of themselves.
Los Angeles may be the very center of the lifestyle industry due to several unique factors. In this article, we’ll discuss those factors while also taking a look at how translation companies enable growth in the lifestyle industry.
Let’s get started.
Understanding the Lifestyle Industry
Before diving in, it’s worth reviewing what the lifestyle industry actually is since the term itself isn’t very descriptive.
Put simply, lifestyle brands reflect and embody the values and ideals of their target market. It can include many different types of companies, including ones operating in:
- Fashion and apparel
- Health and wellness
- Luxury goods
- Automotive and transportation
Los Angeles May Be the Heart of the Lifestyle Industry
The Lifestyle industry is all about connecting consumers with companies and products that are truly reflective of who they are and what they care about. There’s perhaps nowhere in the country or the world where this is happening more than Los Angeles.
That’s true for each of the following reasons.
Major Fashion and Apparel Brands
Los Angeles is thought of as a fashion capital. It’s home to some of the world’s biggest fashion and apparel brands, including:
- Brandy Melville
- American Apparel
- And many others
It’s also home to some of the most sought-after shopping destinations in the country, including Beverly Hills and Wilshire Boulevard. Nearly every major luxury brand in existence has a physical store in one of these locations or another one in the city.
This makes Los Angeles one of the premier destinations for people who are looking to purchase lifestyle industry goods.
One of the reasons why there are so many lifestyle brands in LA is that it’s extremely easy for them to ship products in and out of the city. LA is home to:
- Two of the largest seaports in the world
- Easily accessible connections to major US railways
- Major freeways for trucking shipments
- A major international airport
When you put it all together, you get a location that’s extremely easy for lifestyle brands to operate in.
Finally, there are over 10 million people who live in Los Angeles County alone. This makes up a robust built-in consumer base for lifestyle brands in Los Angeles to target with their products.
Additionally, many more millions of people come to visit Los Angeles every year. For example, about 30 million people visited the city in 2020 alone – and many of these tourists come to LA specifically to go shopping.
That means lifestyle brands that build out a presence in the Los Angeles area have a pool of tens of millions of potential customers who they can target with advertising in the immediate area alone.
How Translation Firms Support the Lifestyle Industry in LA
Lifestyle brands that do business in Los Angeles are often interested in targeting a multi-lingual consumer base that spans the globe. To do this, they need to create content in each target market’s native language.
Translation firms make this much easier for lifestyle companies to do by assisting them in each of the following ways.
To cultivate a global audience, lifestyle brands need to create and share advertising materials in more languages than just English. They often partner with translation companies to help with:
- Website content
- Newspaper and magazine ads
- YouTube and video content
- Social media posts and ads
- Other marketing materials
It’s also important for these companies to be able to share accurate information about their products in multiple languages. Doing so enables them to meet their legal obligations and inform consumers in many different countries.
For this, translation companies assist by translating:
- Product labels
- Benefit explanations
- Nutrition facts
- Ingredient information
- Manufacturing information
- And more
Finally, lifestyle brands with a global focus also rely on translation firms' help during the shipping process. They commonly ask for translations of:
- Shipping manifests
- Packaging and unloading instructions
- Legal documents
- Warning labels
- And other types of shipping information