Fashion and Apparel Translation Services in Los Angeles
The fashion and apparel industry is one of the largest in the world – with an estimated market capitalization of about $1.5 trillion. Much of that value is created in the United States and Los Angeles may be the country’s premier location for it.
In this article, we’ll give you an in-depth look at how the fashion and apparel sector has blossomed in the LA area. We’ll also look at how professional translation firms help these companies develop global audiences.
Keep reading to learn more.
Key Information About Fashion and Apparel in Los Angeles
According to data from a recent report, there are about 67,600 people employed in the fashion, textiles, and apparel industry in the Los Angeles area. They work for more than 5,300 businesses in the region, which have a combined payroll of nearly $3.2 billion.
That makes the fashion and apparel industry of the most prominent employers in all of Los Angeles.
Additionally, Los Angeles has developed a reputation for glitz and glam. People come here to purchase fashion and apparel from some of the world’s leading brands. So companies in this sector don’t just create economic activity by employing people. They also do it by increasing the money that goes into the LA economy.
- Overall apparel
- Leather and related products
- Wholesale apparel and accessories
- Beauty, makeup, and skincare products
These are just the fields that LA is number one overall in. But the city is also very highly-rated in other types of fashion and apparel manufacturing as well.
Fashion and Apparel Education
Finally, Los Angeles has also emerged as one of the leading destinations for people who want to learn what they need to know in order to make it in this industry.
The region is home to top fashion and apparel schools like the Fashion Institute of Design and Merchandising as well as the Otis College of Art & Design.
Top Fashion and Apparel Brands in LA
Given LA’s status as the nation’s hub for fashion and apparel, it’s no surprise that some of the top manufacturing and brands in this industry have chosen to locate themselves in the city.
Some of the top businesses in this sector in Los Angeles include:
- Forever 21
- True Religion
- Lucky Brand
- Karen Kane
- And many others
These companies employ thousands of people and are a big part of what had made LA one of the leading fashion and apparel cities in the world.
How Translation Services Help Fashion and Apparel Brands Go Global
There are only so many people that a fashion and apparel brand can sell to in the United States. They need to go global to continue growing beyond that.
This is why many of the top fashion and apparel brands rely on professional translation firms. A translation company can help a company in this industry in each of the following ways.
If a fashion brand wants to attract a global audience, it needs to produce marketing content in the native languages of its target countries. Professional translation services help with this by ensuring that the message that a company wishes to convey doesn’t get lost as it gets translated into a new language.
Translation services can help with:
- Web content
- Social media ads
- Blog posts
- And more
A fashion and apparel brand also needs to make sure that it provides a straightforward and enjoyable shopping experience to its global consumers. That’s why many will hire translation firms to help out with in-store information like:
- In-store advertisements
- Information about products
- Information about the manufacturing process
- Information about the company itself
Finally, many fashion and apparel brands that want to sell to a global audience also do some of their manufacturing in other countries. This sometimes makes sense because it may be cheaper for the company to create some aspects of its goods in the same region that it wishes to sell them.
To help with this, translation services assist fashion and apparel brands with pieces of information like:
- Manufacturing documentation
- How-to guides and training videos
- Corporate communications
- Machinery operation instruction
- And more
Visit our Los Angeles Translation Services page to learn about other industry-targeted translation services provided to companies throughout California.